THE BACKSTORY BEHIND A PRICE INCREASE AND A PROFIT TURNAROUND IN A CONSTRUCTION RENO BUSINESS
We have often encountered business owner resistance to price increases in a very competitive market.
This actual case study which took place in 2018 is about a commercial and residential renovation business that was experiencing very aggressive price cutting by competitors in its market. Sales were stagnant, and the management of the company starting offering deep discounts in order to attract business. The consequences were mostly negative, and shareholders even contemplated selling the business.
What happened next is really interesting, because Plutus was called in to help. With a strategic analysis of the critical issues that were causing their problems, we developed 3 turnaround actions.
The results are explained in this short video # 1 .
Construction Reno business – the backstory behind a profit turnaround