This is the second in a series of a three part article on Web Analytics as part of our Digital Marketing information.These articles provide an Executive Summary on the “what and how” basics of Web Analytics as a demystifying starting point for those who are thinking about or starting into web analytics…
STRONE, a long-time client of Plutus Consulting Group, has just been announced as a recipient of this prestigious award and it is certainly well deserved! The owners – Neil and Steve Blinco, with invaluable contributions from Roy Blinco as Chairman of the Board and the management team
Strategic planning is a company’s process of defining its direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Franchising has come a long way from the days when McDonalds handed out their first restaurant and for many years, was confined to the fast food business. Our franchise guru Peter Thompson evaluates some of the other business types that are now popular franchise opportunities.
At the same time, with the easy access to the internet, with faster and more accurate IT platforms and the ready availability of information that can assist in decision making, it stands out as a surprise that so many CEOs and Presidents do not avail themselves of this. Of course there is the risk of obtaining too much information or information that is not relevant to your business.
Much has been written about how franchising, especially in North America, is the low-cost, business development strategy which is guaranteed to be successful.
While it is true that there are many brands that have embraced this strategy with enormous success, there are equal numbers who have tried and failed due to a combination of some of the areas that I will discuss during this presentation.
There are several things that must be considered before one franchises their business. According to our franchising guru Peter Thompson, if you can’t reproduce your business you are going to have to rethink your plan.
In this scenario, an example of a “no-go situation” is the case of a new entrepreneur who has a great idea, which he or she thinks is a sure bet for a franchise.
Before you franchise, you need to make sure your business model can produce the numbers in black. Our franchising guru Peter Thompson will tell you why it’s important.
An example of a “no-go situation” is the case of a new entrepreneur who has a great idea, which he or she thinks is a sure bet for a franchise.
If you think your business is ready to franchise and you believe that the franchise fees are going to fund everything needed to make a franchise sale, think again. Our franchise guru Peter Thompson says you need to have all your systems, processes and marketing material in place first, before you even approach the franchise market.
One of the most common questions posed to Franchise Consultants is “What is the most popular (and potentially most profitable) sector of the franchise industry”. The landscape has changed dramatically as franchising has proven successful in both traditional and emerging markets.