This is the first in a series of a three part article on Web Analytics as part of our Digital Marketing information. These articles provide an Executive Summary on the “what and how” basics of Web Analytics as a demystifying starting point for those who are thinking about or starting into web analytics, are reviewing consulting proposals or need a quick “Show me the Money” refresher and reminder.
The current financial crisis is confronting business leaders with a fresh set of challenges and risks as they seek to balance short-term actions and staying afloat with decisions relating to Succession planning and Exit strategies. Unfortunately short- termism is unavoidable, and many have postponed planning for the longer term.
The CFIB recently reported on business confidence figures, and this has shown a big dip to its lowest level in 6 months. Still 66.9% of Executives expect their performance to be stronger in the next year. However, a sizable 33% have negative opinions and these companies will be behaving in different ways to the positive group.
Plutus Consulting Group’s Peter Thompson was an expert panelist on the Rogers TV program “In Business” aired in June 2011. Joining Peter is fellow expert Pete M. Crouse – President/CEO Pop-A-Lock Canada.
Together they discussed the practicalities of starting up a franchise, from the perspective of both potential franchisor and potential franchisee.
The best leadership is no longer about telling, about exercising power. It’s about helping shape meaning, purpose, direction and method of getting to the goal. It’s an agreement between people. And, as Byron said, “leaders are led as much as leading”.
Typically many small or medium sized businesses do not have a marketing department. That in itself is not necessarily a material gap in the strength of organization, or its structure. Often the Owner or President takes responsibility for creating and developing the corporate entity as a brand.
“The Diffusion of Innovation”, a book by Everett Rogers, published in 1962 describes classifications of groups of people and how ideas and innovations are spread in society.
Rogers was a leading academic and sociologist, and in his work he considered that there are 5 types of individuals, who behave quite differently when faced with change.
The biggest issue that most privately owned enterprises, large or small, have is money – or specifically insufficient capital. In normal times its wise to have at least three times what they think they’ll need to weather pressures on cash flow. In a downswing, managing cash is the #1 priority.
David Milman ran a successful business as a professional engineer for years before making a rather unusual career move. Four years ago, he bought the rights to a Toronto franchise of Senior Homecare by Angels, a U.S.-based in-home care provider.
If there is one thing businesses hate, it is uncertainty. The economic downturn forced companies to put their plans on hold, and in some cases, abandon them entirely. With fears of a double-dip recession lurking, some small and medium-sized business are doubting whether now is the right time to pursue expansion. But planning and implementing their goals does not have to be delayed.