It is important to understand that, in most cases, potential franchisees are not entrepreneurs themselves. Typically, they are employees of other businesses wishing to improve their current situation and want to own their own business but realize they do not have required business or industry experience. They join a franchise system to provide them with guidance and support to achieve their goals.
Should I consider Franchising as a realistic sales growth strategy?
Absolutely although it should be stated that this strategy is not quite as straight forward as you might at first think.
Every company has them… the employees that are exceptional performers. In the normal course of business, most companies have some process relating to goal setting and performance assessments. But in dealing with super performers, the thinking needs to be more flexible, or you could shut down that passion for extra-ordinary results.
Since we have indicated that communication involves sending a variety of important messages, it is important that when you communicate about change you know what kind of messages you wish to send, and the what you want people to take away from your communication.
Many books have been written about change management and rightly so, it is a complex topic and we are only scratching the surface with this article. A major cornerstone assumption of leadership is that leaders have the ability to effectively communicate. When we use the word communicate, we are referring not only to the words one uses to transfer factual information to others, but also to other “messages” that are sent and received.