Brand Positioning Statement
A positioning statement describes how the brand meets the needs of its target customer, and how this differentiated it from your defined competitors. It is a salient and emotionally meanngful to the target customer. We use the brand ONION technique to help clients develop a compelling BP statement.
Target Market Choices
A Target Market is a specific group of potential customers which you have identified who have needs or problems which your products or services can fulfill. Why is it important to define this? Simply, it saves you money. It enables you to develop the right tactics to attract the desired clients, and focus your marketing and sales energies to develop new business.
Your brand is an important company asset,and has a reputation that is a response by the market to all of the communications and behaviours of your company. Whether your company has a fine reputation, or not, a proper branding strategy can change that. Branding creates expectations about your services or products, and can encourage everyone in the organization to maintain it. In that sense, in a organization, “everyone is a brand manager”.
Why bother with your brand?
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.