Qualitative/ Quantitative Objectives
Of all the components that are part of the strategic planning process this is the most critical component. Articulating with specificity where the company will be at a specific point in time in the future (usually 5 years out), with clarity around the size of the company in revenue, reach and market share. This brings clear focus on what the company is working towards. Documenting some of the key tenets around HOW the company will be doing business in the future enables the organization to shape the culture of the company around the values that it embraces.
A well crafted mission statement defines the purpose of the company – answers the questions – why do we exist – what makes us unique? The mission statement makes it crystal clear how each individual is to behave every day, at every point of contact with customers and internal stakeholders. A proper mission staement is suportive of the values , culture and company brand image.
Values and Pupose
A value statement is an expression of a company’s core beliefs. Companies write the statement to identify and connect with the consumer. Additionally, the declaration allows for the company’s staff to be aware of the priorities and goals of the company. For example, a company might list one of its guiding principles as “Customer service is priority one.” Value statements usually contain one of the following words: “value”; “responsibility”; “individuality”; “strive”; “recognize” or “provide.” Value statements should be shared with customers and employees.
Where will future talent come from, how do we ensure a seamless trransition as people are promoted, retire, or move on? We help our clients develop succession plannig models that enable them to be pro-active and minmize the business disruption from scarcity of management or key skilled team members. This is a multi-faceted approach that includes identifying ptential high performers, mentoring, continuous recruiting and builting a talent bank resouce within the talent management function.