Strategic Planning – Plutus Consulting Group

Strategic planning is a company’s process of defining its direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. iStock_000005614684XSmall

Paramount to defining the strategic direction of a company is developing and adhering to a clear Vision. This is coupled with a well-defined Mission statement and clarity around the values of the company. This then defines the company culture. We have a number of tools to guide an organization towards a re-vitalized vision, defining a new mission statement and clarity around the values of the organization.

Many organizations use a variety of business analysis techniques, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal).

Analysis of the external environment normally focuses on the customer. Management should be visionary in formulating customer strategy, and should do so by thinking about market environment shifts, how these could impact customer sets, and whether those customer sets are the ones the company wishes to serve.

Many of the planning tools available also incorporate;

  • Business trends analysis
  • Market analysis
  • Competitive analysis
  • Market segmentation
  • Marketing-mix
  • Positioning – analyzing perceptions
  • Marketing strategy
  • Desired market segmentation
  • Organizational resource requirements
  • Budgeting and Financial performance metrics

At Plutus we have a comprehensive diagnostic tool that incorporates some of the best elements of the tools listed above BUT we go beyond just using the diagnostic tool; we will work with our clients in determining the issues that are holding them back and work on a prioritized game plan to start to overcome the barriers to growth and work to ensure our clients actually achieve the results expected.

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Contact Plutus Consulting Group for an initial discussion of your position and needs, to see if this powerful tool is right for you.

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