When most people think of writing job descriptions they start listing all the tasks the role must perform. At Plutus we start with the outcomes or results the role should achieve. Every role in an organization must contribute to the overall success of the company.
The biggest marketing issue facing most small and mid- sized companies is not a lack of money to invest in marketing activities, it is identifying where and how to spend the money to obtain a good return on that investment.
This is interesting ……The biggest issue facing the Vice president of Marketing at Apple, or Unilever, Cocoa Cola, General Motors, Proctor and Gamble, or IBM, is not the lack of a budget. It’s the same problem, how to get a good bang for the invested buck. How do they do it? By developing a proper strategy that is designed to deliver desired results. Big companies have big marketing departments to work this out. What Plutus offers is the external support and resources to do the same for you. And we are ahead of the curve on use of Digital marketing tools, social media strategies, In bound and the traditional Out bound marketing know how.
At Plutus we help you invest smartly to get that return, and our clients are proof. We start with your brand, and how it adds value to your customers. We ensure that your Value proposition is salient, compelling and different, using unique Plutus tools.
We use market intelligence, competitive insights, and identify your customer needs, gaps and opportunities. Our process results in three very powerful business advantages for you;
- Clear differentiation of your business
- Clarity on its value to your customers
- A plan for the most cost effective allocation of the marketing budget
We call it Results Marketing
Want to find out how we can help? The first meeting is without any obligation.